You’re proud of the products (and services) you offer, so you want other people to love them too. In today’s competitive marketplace, quality products aren’t enough. You need to connect with clients and potential customers on an emotional level through your marketing efforts, so they understand how they’ll benefit from your products.
May 16, 2019
We have spent the last few months scouring shows, the internet, and input from customers to come up with an exciting new line of products for 2019. At the Ridge this is a teamwork effort with input from purchasing, marketing, sales, art and production. We work hard to find a combination of new products that follow new trends, but fit the needs of the discerning business gift buyer. Here are some of the major trends in the food gift and gift packaging industry.
April 4, 2019
2020 will mark the 50th anniversary of Earth Day. The goals and progress of this observance is even more critical today. Maple Ridge Farms embraces business practices that assure adherence to a set of corporately responsible principles that are environmentally sound, socially ethical, ecologically safe and promote sustainability.
January 24, 2019
Email is a huge part of our work days. Most of us receive dozens, if not hundreds, of emails every day. Email offers efficient communication, but is by its very nature rather impersonal—perfectly fine for the vast majority of situations... but sometimes you need something more. That's where handwritten correspondence comes in!
September 13, 2018
Food gifts are no small business—according to Packaged Facts, purchases of consumables for corporate gift-giving reached a new record in 2017 of $7.2 billion. Not all of those dollars are included in the $20 billion drawn through the promotional products industry, which means that there is a huge market out there just waiting to have a bite taken out of it. (See what I did there?)
June 14, 2018
Stop and think for a minute. When was your last snack? Today, between projects? Yesterday, while you were running from one activity to the next? Are you having one right now? Whether you already identify as a snacker or you’re new to this movement, here’s why snacking is trending in the U.S.
March 21, 2018
At this year’s SXSW Conference, the Wisconsin Milk Marketing Board stole the show. How? With Wisconsin cheese, of course! The board created the Cheese Lounge at SXSW (complete with barn frame), which housed the world’s largest cheese board featuring more than 100 varieties of award-winning Wisconsin cheese. Attendees waited in lines 30-to-40 people deep to experience this incredible exhibit and shared their adventures on social media, creating quite a buzz. It was one of the most consistently busy events at a festival that attracts people from all over the world to explore what’s next in film, culture, music, and technology. The Wisconsin Milk Marketing Board harnessed the power of face-to-face communication in our high-tech, digital world, and so can you. See how creating an experience can work for you!
November 8, 2017
Although gift-giving has benefits all year long, the majority of corporate gifts are sent between November and January. As a business, sending gifts allows you to stand out and be memorable. But it’s important to ask yourself, “How would I feel if I received this gift from a business associate?” It’s important to choose a gift with care. With this in mind we wanted to share a few reasons why holiday gift-giving at the corporate level can be very beneficial as well as share some key factors to keep in mind when trying to choose the perfect present.
October 25, 2017
The key concept for promotional products is promotion, which leaves you as a distributor in a position to offer that recognition in a way that your clients can't get from big-box or online retailers.
October 11, 2017
Like it or not, your clients are being inundated with catalogs from Harry & David, Hickory Farms, Mrs. Fields and other direct-sellers. These companies easily sell more business food gifts each year than the whole promotional products industry combined, so it is important to know how to compete with them effectively. What’s the easiest way to convince your customer to avoid large online and mail-order companies for their holiday food gifts? Remind them of the benefits of buying from you!
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