You just registered for an event, and you can’t wait to meet the attendees, online or in person. What should you do with your space? How can you stand out at the event and encourage buyers to engage with you? Whether you’re planning for an upcoming virtual event or a future in-person event, people are looking for more than products and services today: they want an experience. Here’s how to create an immersive experience at your next virtual or in-person event that attendees will love—and remember.
June 11, 2020
One of the hardest things we must do as salespeople is to always make sure to stay positive and upbeat, even when the times are challenging. One of the biggest things I have learned to adapt is Positive Mental Attitude (PMA). In simple terms, that means to leave your baggage aside when you start work for the day. That may sound a lot easier than it is! Below are some simple steps that can help you start with a positive attitude the very moment you wake up in the morning, and keep it throughout your day:
May 21, 2020
You’ve educated your clients on the power of promotional products, so they want to use them in their next marketing campaign or promotion. They’re looking for quality products, so you need name brand products. Right? While we love name brand products, we also recognize the quality of brands that may not be widely recognized and other private label products – especially in our industry. Let’s talk about how to fit promotional products (and food gifts) into your client’s budget without sacrificing the quality they want.
March 12, 2020
Sally checks email and Twitter before she even gets out of bed. Like most people, she interacts with a variety of channels every day while she navigates life. So, how do you connect with her—and so many other members like her in your target audience? Meet them where they are with multi-channel marketing.
February 12, 2020
You did it! You rocked that sales call, trade show, or event, and you made some absolutely fabulous connections. Now you’re back in your office, and it’s up to you to turn those connections into relationships, but follow-up becomes daunting as you approach it. Where do you start? The Maple Ridge Farms sales team has seven tips to help you conquer that follow-up peak!
January 16, 2020
Branding is an intangible but powerful technique to launch and promote the sales, growth and awareness of every product and service imaginable. Your branding communicates the identity of your business to consumers, most often in whimsical, entertaining ways. It isn’t however by accident. Successful marketing and execution is a strategy – methodology that takes thought, planning, investigation and investment. Every business strives to become well known, establish itself as a household name, a brand that can be trusted, and the go-to answer, but the journey takes some preparation.
January 1, 2020
A new year feels like a fresh start. The ball drops, and you have so many goals and dreams for the year ahead. Make 2020 your best year in business yet by focusing on these 3 key areas when you make your business resolutions. Happy New Year from all of us on the Farm!
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
September 5, 2019
The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is delicious. While we love meeting face-to-face with our valued distributor partners and their customers, social media has brought us closer together with continued conversation. Here’s how we get social on the Farm (and how you can too):
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