Branding is an intangible but powerful technique to launch and promote the sales, growth and awareness of every product and service imaginable. Your branding communicates the identity of your business to consumers, most often in whimsical, entertaining ways. It isn’t however by accident. Successful marketing and execution is a strategy – methodology that takes thought, planning, investigation and investment. Every business strives to become well known, establish itself as a household name, a brand that can be trusted, and the go-to answer, but the journey takes some preparation.
January 1, 2020
A new year feels like a fresh start. The ball drops, and you have so many goals and dreams for the year ahead. Make 2020 your best year in business yet by focusing on these 3 key areas when you make your business resolutions. Happy New Year from all of us on the Farm!
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
September 5, 2019
The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is delicious. While we love meeting face-to-face with our valued distributor partners and their customers, social media has brought us closer together with continued conversation. Here’s how we get social on the Farm (and how you can too):
August 23, 2019
You’re proud of the products (and services) you offer, so you want other people to love them too. In today’s competitive marketplace, quality products aren’t enough. You need to connect with clients and potential customers on an emotional level through your marketing efforts, so they understand how they’ll benefit from your products.
August 8, 2019
These days everyone is busy, over-taxed, multi-tasking and sometimes stretched to personal capacity. There are always hundreds of details to tend to in our personal and business lives. Placing an order, whether for promotional products, or goods or services in any sector is one of those details.
June 13, 2019
As part of the promotional products industry, we consistently hear the words “Surprise and Delight”. It’s popping up more and more at the center of marketing discussions. But when was the last time we took a moment to think about what that means? I know what I think, but I wanted a broader definition. So, I did some digging amongst resources both in and out of the promo industry. Let’s take a look at some of what makes up the Surprise and Delight approach...
May 30, 2019
Cookies were first commercially produced in late 1800s. Since then, cookies have become an enormous industry and a huge part of our culinary culture. The world can’t get enough of cookies!
May 16, 2019
We have spent the last few months scouring shows, the internet, and input from customers to come up with an exciting new line of products for 2019. At the Ridge this is a teamwork effort with input from purchasing, marketing, sales, art and production. We work hard to find a combination of new products that follow new trends, but fit the needs of the discerning business gift buyer. Here are some of the major trends in the food gift and gift packaging industry.
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