Blog

May 11, 2021
Molly Neises, MAS, Sales
You’ve probably heard it a hundred times (or more): “Samples Sell!”  That’s because it’s true! Putting a physical sample in your customer’s hands can create excitement, increasing your level of customer service while building trust.  It also allows your buyers to feel confident and exhilarated by how they are spending their marketing budget.  As consumers, many of us are more likely to purchase something we have tried first.  This means you are more likely to convert a discussion about promotional products into a sale if the customer has been able to sample the goods. Read on for two case studies, showing the power of sampling: