Wearing Too Many Hats? Best Resources for Multi-Tasking Small Business Owners
As a small business owner, you wear many hats, from sales and marketing to customer service and accounting. You get so much done in a day, but you’re always scrambling from one task to the next. How are you supposed to work on your business when you’re so busy working in your business?
One way to maximize your productivity and streamline your time is to use the best tools and resources available. It may take some trial and error, but finding tools that work for you will help you manage your to-do list when you don’t have anyone to delegate to. We’re sharing some of our favorite tools below, so check them out and let us know what you think!
Canva is an inspiring resource for your design, branding and marketing needs. You can find 250,000+ easy-to-use templates for your favorite social platforms along with stock photos, videos, GIFs, fonts and graphic elements. Collaborate with your team—internal and external—in real-time and easily access your content from anywhere. Looking for more? Upgrade to a Pro account for unlimited access to premium tools and content, including background remover, magic resize, social media scheduling and much more.
Hubspot is an easy-to-use customer relationship management (CRM) platform that powers your marketing, sales, customer service, content management and operations efforts. Use one Hub to help run your business, or combine Hubs to seamlessly move from one area of your business to another. In addition to their Hubs, Hubspot offers a wealth of resources, award-winning support and a thriving community. Continue your education at Hubspot Academy or join a user group to grow as a professional, bounce ideas off fellow sales and marketing pros and get the most out of your tools.
Your website is your front door to clients, prospects and the world, and WordPress is ready to help you welcome them home. The world’s most popular website builder offers an accessible tool to create a professional website, and you don’t need any coding experience. Drag and drop images, text and media to create a website that grows with you, so you can focus on growing your business. Hit the ground running with default settings, or customize your website to fit your needs. WordPress offers a self-hosted version, too.
Email is still relevant and effective today, and MailChimp will help you build better relationships with your audience to drive revenue and growth. Start with a free account or choose an affordable paid account that fits your specific needs, and upgrade as your audience grows. The intuitive email builder will help you design professional emails that increase your ability to connect, engage and stay top of mind. In addition to email, you can use MailChimp to design landing pages for campaigns, create digital ads, design postcards and more.
Looking for more marketing help? Explore these options:
- Bitly—Generate, share and track branded links
- Google Alerts—Monitor the web and improve your social listening
- Grammarly—Improve your writing (and communication)
- Hootsuite—Grow your social media presence more efficiently
Organize your life and business with Evernote. This convenient tool helps you work anywhere, capture anything, remember everything, find things fast and turn to-do into done. Make your notes more useful by adding text, images, audio, scans, PDFs, and documents in one place. Access important info whenever you need it because this cloud-based tool goes with you. Upgrade to a paid account to sync with your Google calendar, customize templates, collaborate with your team, integrate with other applications and so much more.
Looking for a better way to manage your projects? Start with a board, list or card, and Trello will help you manage it from there. Collaborate with your team or utilize it yourself to stay on task and streamline your productivity. Customize the platform to fit your workflow, and add features as your team grows. Integrate your favorite work apps for a seamless experience, and utilize Trello’s built-in automation, Butler, to supercharge your productivity.
Store files and easily access them from all your devices with Dropbox. This cloud-based storage tool gives you ample secure storage, best-in-class sync technology and easy access from home, the office or on the road. You can also transfer large files, automatically back up your devices, send documents securely (and track them), get secure eSignatures and draft ideas in collaborative docs. Work better virtually with Dropbox’s Virtual First Toolkit, and explore their beta tools to create and collaborate more effectively with your team.
Accept payments quickly, easily and securely with Square Payments. Whether you’re selling in-person, online or on the go, you can accept nearly any kind of payment in a way that works for your business. While Square was established to help business owners get paid, the company has expanded its offerings to include a complete suite of business tools, from online stores to managing payroll. Take care of business with all the tools you need from one convenient, connected location.
Looking for more ways to boost your productivity? Explore these options:
- Calendly—Schedule meetings and more
- Dead Link Checker—Find (and fix) broken website links
- QuickBooks—Accept credit cards and ACH while auto-tracking your income and expenses
- Slack—Create your digital headquarters
We hope these resources help you professionally market your business and boost your productivity while staying in your budget and maintaining your mental health. If you’re a Promotional Products Professional, check out our Resource Center for social media content, lifestyle images, videos, case histories and more to share the #foodgiftLOVE with your clients, prospects and communities. Visit our Distributors section to check your order status, view current sample and self-promo offers, personalize virtual catalogs and flyers, find your multi-line rep and learn best practices for sharing the #foodgiftLOVE. (Contact us if you need the password!)
What’s your favorite tool that helps you run your business? Have you used any of the tools we mentioned in this article? Share your feedback with us on social media! Let’s connect on Instagram, Facebook, Twitter, LinkedIn, Pinterest or commonsku today.