Sally checks email and Twitter before she even gets out of bed. Like most people, she interacts with a variety of channels every day while she navigates life. So, how do you connect with her—and so many other members like her in your target audience? Meet them where they are with multi-channel marketing.
March 11, 2020
On Thursday, March 5, 2020, Maple Ridge Farms delivered a check for $5,000 to Habitat for Humanity of Wausau. The donation was the result of a “Give Back” program started in September of 2019. In that program, Maple Ridge Farms offered to donate a percentage of the profits from a specially selected line of gifts.
February 28, 2020
The Maple Ridge Farms line has a classic appeal, but we are more than just a classic. Through initiatives and planning, we are pushing beyond traditional to embrace new opportunities for not only product, but also company culture.
February 12, 2020
You did it! You rocked that sales call, trade show, or event, and you made some absolutely fabulous connections. Now you’re back in your office, and it’s up to you to turn those connections into relationships, but follow-up becomes daunting as you approach it. Where do you start? The Maple Ridge Farms sales team has seven tips to help you conquer that follow-up peak!
January 30, 2020
As someone who has never been to Las Vegas, has had very little experience traveling for business, and is still learning proper “social cues” I was excited and nervous for the opportunities to meet people I had previously only known through phone calls and emails at PPAI Las Vegas. I was truly ecstatic to showcase our product to people who have not known the Maple Ridge brand. I was grateful for the time I would have to bond and grow with my team as well as humbled to learn more about our industry. Overall, I didn’t know what to expect, but kept an open mind to others and their ideas—while hopefully maintaining a closed wallet. Here are my takeaways from a “First Timer” experience.
January 16, 2020
Branding is an intangible but powerful technique to launch and promote the sales, growth and awareness of every product and service imaginable. Your branding communicates the identity of your business to consumers, most often in whimsical, entertaining ways. It isn’t however by accident. Successful marketing and execution is a strategy – methodology that takes thought, planning, investigation and investment. Every business strives to become well known, establish itself as a household name, a brand that can be trusted, and the go-to answer, but the journey takes some preparation.
January 1, 2020
A new year feels like a fresh start. The ball drops, and you have so many goals and dreams for the year ahead. Make 2020 your best year in business yet by focusing on these 3 key areas when you make your business resolutions. Happy New Year from all of us on the Farm!
December 17, 2019
Our local news station WSAW, visited Maple Ridge Farms yesterday and did a news broadcast on how Maple Ridge employs more than 250 seasonal workers a year, recruiting mostly retired or those 65 and older for the season. Here is the blog that accompanied the newscast.
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 29, 2019
Every industry has its own version of “techspeak”, and the promotional products industry is no different. Some terms are used frequently but may be unfamiliar to newcomers to the industry, while others are open to interpretation based upon context. I’ve broken down some of the most common confusing terms below to help open the flow of communication between suppliers and distributors.
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