In this day and age, nearly everything in marketing is done electronically. Email is the go-to method for corresponding with co-workers and clients. Search engine optimization helps companies jockey for prime position on search engine results pages. Social media has ingrained itself not only as a marketing tool but also as a leisure activity for anyone with 15 minutes or less to kill. Yet even with all this technology embedded within our lives, a different marketing channel continues to thrive: direct mail.
July 1, 2021
The pandemic changed so much about our lives, including how we communicate. It blurred the lines between personal and professional, as more people worked from home than ever before while dealing with the uncertainty and stress of a global pandemic.
June 10, 2021
Have you ever needed a product shot to send to a client? Maybe you have the perfect item in your showroom for a project and want to send them a photo of it. Maybe you received a sample and would like to give them a preview before presenting the sample itself. Maybe you just want a photo for your or your client's records. There are plenty of reasons to need a product shot that don't require a professional photographer, but that doesn't mean you need to compromise on quality! Even mobile phone shots can be brought to the next level by keeping a few simple things in mind.
May 11, 2021
You’ve probably heard it a hundred times (or more): “Samples Sell!” That’s because it’s true! Putting a physical sample in your customer’s hands can create excitement, increasing your level of customer service while building trust. It also allows your buyers to feel confident and exhilarated by how they are spending their marketing budget. As consumers, many of us are more likely to purchase something we have tried first. This means you are more likely to convert a discussion about promotional products into a sale if the customer has been able to sample the goods. Read on for two case studies, showing the power of sampling:
April 22, 2021
What does your brand stand for? People want more from companies today than just products and services. They want to buy from organizations who reflect their values, so they can help make a difference in the world. Developing brand values is essential to succeeding in business and can help you connect on a deeper level with your customers.
March 25, 2021
Over the past year, we have all seen an increase in virtual events. Chances are that many events will most likely remain virtual (at least for a while). The ease and convenience of virtual gatherings make them an optimal choice for companies trying to share a message or experience with a large group of people – while reducing travel, extended gatherings, and often expense. One of the downfalls of virtual events? It takes creativity to build and deliver an experience that will be remembered long after going offline when the event has ended. Looking for a way to provide that experience? Charcuterie gifts remain a hot commodity and a great option when looking to send virtual event attendees a gift to truly generate excitement. They offer a wide variety of price points and tasty treats to make any recipient ready to dig in. With branded cutting boards, there is a built-in reminder of an experience shared with friends, colleagues, or customers! Read on for a few recent case studies, showing the power of gourmet charcuterie gifts for virtual event promo:
March 11, 2021
Over the last year, our world has changed drastically. Instead of going into the office every day, people are working from home. Events and meetings alike are getting canceled, including lunch, dinner, and coffee meetings. Many people are itching to get back to face-to-face meetings, while the others are comfortable in all-virtual meetings. However, face-to-face meetings, in some form, are here to stay. As beneficial as using the virtual world has become this past year, there is simply no replacement for meeting in person for that connection you can only create in a face-to-face environment. However, coffee meetings are still important, whether it is meeting over a video app like Zoom or Skype, or across a table!
February 25, 2021
It’s no secret that social media is an integral part of any marketing strategy; however, actually developing and executing a social media strategy can be a daunting task. Never fear: we’ve got a few tips to help make social media marketing easier this year.
February 12, 2021
Like so many of us, I found myself a part of this amazing industry of promotional products by sheer happenstance. Before starting my journey with Maple Ridge Farms over 12 years ago, I didn’t understand or acknowledge the existence of an industry that used actual products to promote or market brands, companies, and organizations, or events. Sure, I had received imprinted pens, t-shirts, and the like, but I never gave much thought to where they came from. I never stopped to think about someone choosing that product, the imprint placement, or the actual impact it was intended to have. What was the “reason” it existed to begin with? Who was their intended recipient? What were they trying to accomplish with it?
January 28, 2021
Cheese is an amazing gift option for 2021. Event gone virtual? Send attendees a cheese board to replace the nosh they're missing from the in-person event. Dinner meetings canceled? Connect with a charcuterie tray to allow them to creatively customize their own dining experience. Onboarding new employees? Help them feel welcome with a gift that will leave a lasting impression. The applications are limited only by your imagination.
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