Branding is an intangible but powerful technique to launch and promote the sales, growth and awareness of every product and service imaginable. Your branding communicates the identity of your business to consumers, most often in whimsical, entertaining ways. It isn’t however by accident. Successful marketing and execution is a strategy – methodology that takes thought, planning, investigation and investment. Every business strives to become well known, establish itself as a household name, a brand that can be trusted, and the go-to answer, but the journey takes some preparation.
January 1, 2020
A new year feels like a fresh start. The ball drops, and you have so many goals and dreams for the year ahead. Make 2020 your best year in business yet by focusing on these 3 key areas when you make your business resolutions. Happy New Year from all of us on the Farm!
December 17, 2019
Our local news station WSAW, visited Maple Ridge Farms yesterday and did a news broadcast on how Maple Ridge employs more than 250 seasonal workers a year, recruiting mostly retired or those 65 and older for the season. Here is the blog that accompanied the newscast.
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 29, 2019
Every industry has its own version of “techspeak”, and the promotional products industry is no different. Some terms are used frequently but may be unfamiliar to newcomers to the industry, while others are open to interpretation based upon context. I’ve broken down some of the most common confusing terms below to help open the flow of communication between suppliers and distributors.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
October 17, 2019
How we present a message or information is as important as the message or information itself. Our delivery has a significant impact on how it is received. We all aspire to effectively communicate but may not even be aware of how we are being perceived by others. Being conscious of what “other messages” we may be unknowingly emitting is something to be considered. How our communications are perceived can make an enormous difference in morale, providing a sense of employees and coworkers feeling acknowledged, valued, respected and achieving a desired action or goal.
October 3, 2019
Everyone knows about holiday stress—coordinating visits with family and friends, finding the perfect gifts for said friends and family, navigating crowds of shoppers who are also finding the perfect gifts for friends and family… But it’s easy to forget about holiday work stress, until you’re in the middle of it. I've learned first-hand some things about handling holiday work stress that I’d like to share:
September 5, 2019
The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is delicious. While we love meeting face-to-face with our valued distributor partners and their customers, social media has brought us closer together with continued conversation. Here’s how we get social on the Farm (and how you can too):
August 23, 2019
You’re proud of the products (and services) you offer, so you want other people to love them too. In today’s competitive marketplace, quality products aren’t enough. You need to connect with clients and potential customers on an emotional level through your marketing efforts, so they understand how they’ll benefit from your products.
- 1 of 25
- next ›