When it comes to setting goals, whether for work, personal, or other, psychology plays a significant role in the success of reaching goals. Goals play a part in how we see ourselves and they also help to shape who we are and who we intend to be. Both professionally and independently, psychologists and mental health professionals associate goal setting with a higher sense of self-worth. Think of the last time you set a goal and reached it. How did you feel afterward? Happy, proud, excited, and fortunate may be some adjectives that come to mind. When setting goals of any caliber, be sure to set specific, clear, defined, and attainable standards for yourself or your team otherwise known as SMART goals. This method was designed as a guide for how to set realistic goals and have a successful outcome. SMART is the acronym for setting specific, measurable, attainable, relevant, and time-bound goals.
August 12, 2021
Wellness programs have become commonplace in corporate America, but they tend to have the same goal: weight loss. While that can be beneficial, don’t neglect other areas of your employees’ health and wellness that are just as important. Keep these tips in mind as you plan your wellness program or relaunch it with new goals.
July 29, 2021
Every year at about this time, we all get super excited at the Farm! It’s when we get to start sharing new products and ideas with our customers! When we are developing new gifts, we go into the process thinking about what we have heard from our distributor partners and their buyers in regards to their needs, wants, and desired promotional solutions. When chatting about a new product, we hear, “This would be perfect for…” or “I can see my customer using this for…” and they are situations we may not have originally envisioned. Better yet is when those same concepts come to fruition and we get to see the gifts in action! This was the case recently with one of our latest roll-outs… our new Gourmet Cylinders. Each cylinder is filled with two tasty treats to share—or keep all to themselves. And because they lend themselves to so many types of projects, we made sure that there are plenty of warm-weather-shippable treats on offer as well. Add in the fact that each cylinder is complete with a custom full-color sleeve, and it’s a winner for every lucky recipient! Read on for recent case studies showing the power of these new fully-custom imprinted dual-packed treats:
July 15, 2021
In this day and age, nearly everything in marketing is done electronically. Email is the go-to method for corresponding with co-workers and clients. Search engine optimization helps companies jockey for prime position on search engine results pages. Social media has ingrained itself not only as a marketing tool but also as a leisure activity for anyone with 15 minutes or less to kill. Yet even with all this technology embedded within our lives, a different marketing channel continues to thrive: direct mail.
July 1, 2021
The pandemic changed so much about our lives, including how we communicate. It blurred the lines between personal and professional, as more people worked from home than ever before while dealing with the uncertainty and stress of a global pandemic.
June 10, 2021
Have you ever needed a product shot to send to a client? Maybe you have the perfect item in your showroom for a project and want to send them a photo of it. Maybe you received a sample and would like to give them a preview before presenting the sample itself. Maybe you just want a photo for your or your client's records. There are plenty of reasons to need a product shot that don't require a professional photographer, but that doesn't mean you need to compromise on quality! Even mobile phone shots can be brought to the next level by keeping a few simple things in mind.
May 11, 2021
You’ve probably heard it a hundred times (or more): “Samples Sell!” That’s because it’s true! Putting a physical sample in your customer’s hands can create excitement, increasing your level of customer service while building trust. It also allows your buyers to feel confident and exhilarated by how they are spending their marketing budget. As consumers, many of us are more likely to purchase something we have tried first. This means you are more likely to convert a discussion about promotional products into a sale if the customer has been able to sample the goods. Read on for two case studies, showing the power of sampling:
April 22, 2021
What does your brand stand for? People want more from companies today than just products and services. They want to buy from organizations who reflect their values, so they can help make a difference in the world. Developing brand values is essential to succeeding in business and can help you connect on a deeper level with your customers.
March 25, 2021
Over the past year, we have all seen an increase in virtual events. Chances are that many events will most likely remain virtual (at least for a while). The ease and convenience of virtual gatherings make them an optimal choice for companies trying to share a message or experience with a large group of people – while reducing travel, extended gatherings, and often expense. One of the downfalls of virtual events? It takes creativity to build and deliver an experience that will be remembered long after going offline when the event has ended. Looking for a way to provide that experience? Charcuterie gifts remain a hot commodity and a great option when looking to send virtual event attendees a gift to truly generate excitement. They offer a wide variety of price points and tasty treats to make any recipient ready to dig in. With branded cutting boards, there is a built-in reminder of an experience shared with friends, colleagues, or customers! Read on for a few recent case studies, showing the power of gourmet charcuterie gifts for virtual event promo:
March 11, 2021
Over the last year, our world has changed drastically. Instead of going into the office every day, people are working from home. Events and meetings alike are getting canceled, including lunch, dinner, and coffee meetings. Many people are itching to get back to face-to-face meetings, while the others are comfortable in all-virtual meetings. However, face-to-face meetings, in some form, are here to stay. As beneficial as using the virtual world has become this past year, there is simply no replacement for meeting in person for that connection you can only create in a face-to-face environment. However, coffee meetings are still important, whether it is meeting over a video app like Zoom or Skype, or across a table!
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