As part of the promotional products industry, we consistently hear the words “Surprise and Delight”. It’s popping up more and more at the center of marketing discussions. But when was the last time we took a moment to think about what that means? I know what I think, but I wanted a broader definition. So, I did some digging amongst resources both in and out of the promo industry. Let’s take a look at some of what makes up the Surprise and Delight approach...
May 30, 2019
Cookies were first commercially produced in late 1800s. Since then, cookies have become an enormous industry and a huge part of our culinary culture. The world can’t get enough of cookies!
May 16, 2019
We have spent the last few months scouring shows, the internet, and input from customers to come up with an exciting new line of products for 2019. At the Ridge this is a teamwork effort with input from purchasing, marketing, sales, art and production. We work hard to find a combination of new products that follow new trends, but fit the needs of the discerning business gift buyer. Here are some of the major trends in the food gift and gift packaging industry.
May 2, 2019
Employee acquisition and retention is a hot topic these days. According to the Bureau of Labor Statistics, as of February 2019, the unemployment rate was only 3.8%, with 7.1 million job openings but only 5.7 million hirings. This has resulted in many companies struggling to find qualified employees while avoiding turnover. Here at Maple Ridge Farms, though, we've created a culture that encourages our employees to not only sign on, but also to stay and build careers.
April 18, 2019
Times, they are a-changin', and you have a choice: Do you change with them, or do you stay the course? Sometimes you need to take a step back, evaluate your position, and decide if it's still appropriate for you, or if it's time to be a-changin' yourself.
April 4, 2019
2020 will mark the 50th anniversary of Earth Day. The goals and progress of this observance is even more critical today. Maple Ridge Farms embraces business practices that assure adherence to a set of corporately responsible principles that are environmentally sound, socially ethical, ecologically safe and promote sustainability.
March 21, 2019
“Education is not the learning of facts, but the training of the mind to think.” – Albert Einstein Here at Maple Ridge Farms, we have always encouraged industry-based education opportunities for our team members. Many hold current industry certifications and are diligently working for next levels. Staff regularly attend educational sessions at the various trade shows and webinars, and often participate in other opportunities to learn more within the promotional products trade. Recently we decided to really take a step forward and actively look for more general professional development opportunities that could benefit our team members. As we’ve searched out (and taken advantage of) some interesting programs, we stumbled across some great insight on lifetime learning. And here at the Farm, we love to share! After extensive exploration into the topic, my brain automatically started breaking all these great knowledge bombs into three categories… Reasons Why, Methods How, and the Wow Results. Within each of these categories, I often found myself saying, “I would have never thought of it that way,” and “That’s an easy goal to reach for!” Continue reading below and you may be surprised at ways you are already actively attaining new knowledge without even realizing it – and some easy ways to boost your wisdom quotient!
March 14, 2019
Mosinee, WI – Maple Ridge has won the 2019 PPAI Supplier Star Award. Traci Simonis and Joelle Stahlecker accepted the award at the PPAI Expo in Las Vegas. Maple Ridge Farms has won more Star Awards than any other food gift company in the history of the industry (6 Supplier Star Awards along with 14 Supplier Star Awards of Merit). In addition, Maple Ridge Farms won its 18th consecutive ASI Counselor Distributors Choice First Place award. It won the inaugural award in 2001 and has followed up by winning it an additional 17 times.
March 6, 2019
In business, it all starts with communication. From client relationships to marketing campaigns and so much in between, clear communication lays the groundwork for success. So, how do you communicate clearly with clients, employees, colleagues and other business relationships?
February 15, 2019
Food is a basic human need. We all must eat. We eat when we are hungry and when we are not. We eat when we celebrate and to commemorate. We eat when we are happy, sad, bored and lonely. We use food to fuel our bodies for daily life and as a main element of every gathering, holiday and special occasion.