You’ve probably heard it a hundred times (or more): “Samples Sell!” That’s because it’s true! Putting a physical sample in your customer’s hands can create excitement, increasing your level of customer service while building trust. It also allows your buyers to feel confident and exhilarated by how they are spending their marketing budget. As consumers, many of us are more likely to purchase something we have tried first. This means you are more likely to convert a discussion about promotional products into a sale if the customer has been able to sample the goods. Read on for two case studies, showing the power of sampling:
March 25, 2021
Over the past year, we have all seen an increase in virtual events. Chances are that many events will most likely remain virtual (at least for a while). The ease and convenience of virtual gatherings make them an optimal choice for companies trying to share a message or experience with a large group of people – while reducing travel, extended gatherings, and often expense. One of the downfalls of virtual events? It takes creativity to build and deliver an experience that will be remembered long after going offline when the event has ended. Looking for a way to provide that experience? Charcuterie gifts remain a hot commodity and a great option when looking to send virtual event attendees a gift to truly generate excitement. They offer a wide variety of price points and tasty treats to make any recipient ready to dig in. With branded cutting boards, there is a built-in reminder of an experience shared with friends, colleagues, or customers! Read on for a few recent case studies, showing the power of gourmet charcuterie gifts for virtual event promo:
June 8, 2016
Every year, we have numerous orders from distributors on behalf of car dealerships for gifts with purchase. Every time a car is sold, the buyer leaves the lot with a food gift in a beautiful package with the dealer’s imprint. Set up as a release program, we ship throughout the year to meet the client’s needs.
May 25, 2016
This blog article is dedicated to sharing case histories with you, so that you can either approach an existing customer with a great idea or target your efforts to the development of new accounts with prospecting tips
January 21, 2016
You wouldn’t go fishing without bait, right? So why go to a trade show without offering an incentive to stop at your booth? At recent nationwide trade show, PPAI Expo, we had people lined up to sample our English Butter Toffee and Sea Salt Caramels. Chocolate and other treats are sure showstoppers! We know firsthand that food pulls people into a booth. In fact, after a few years of offering samples of our food at trade shows we decided to offer the same experience to our customers and their clients.
November 26, 2014
Last minute ordering If you have seen a trend towards later ordering of holiday gifts with your clients, you are not alone. Our experience shows that people are choosing to place holiday orders later every year. In 1999 50% of our holiday gift orders were placed after Nov. 8. In 2013 the half way cut off was November 15. How can you partner with suppliers to secure these late season orders? Offer the option to ship directly to the recipient. This can save up to 5 days in transit time.
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