The pandemic changed so much about our lives, including how we communicate. It blurred the lines between personal and professional, as more people worked from home than ever before while dealing with the uncertainty and stress of a global pandemic.
May 11, 2021
You’ve probably heard it a hundred times (or more): “Samples Sell!” That’s because it’s true! Putting a physical sample in your customer’s hands can create excitement, increasing your level of customer service while building trust. It also allows your buyers to feel confident and exhilarated by how they are spending their marketing budget. As consumers, many of us are more likely to purchase something we have tried first. This means you are more likely to convert a discussion about promotional products into a sale if the customer has been able to sample the goods. Read on for two case studies, showing the power of sampling:
March 25, 2021
Over the past year, we have all seen an increase in virtual events. Chances are that many events will most likely remain virtual (at least for a while). The ease and convenience of virtual gatherings make them an optimal choice for companies trying to share a message or experience with a large group of people – while reducing travel, extended gatherings, and often expense. One of the downfalls of virtual events? It takes creativity to build and deliver an experience that will be remembered long after going offline when the event has ended. Looking for a way to provide that experience? Charcuterie gifts remain a hot commodity and a great option when looking to send virtual event attendees a gift to truly generate excitement. They offer a wide variety of price points and tasty treats to make any recipient ready to dig in. With branded cutting boards, there is a built-in reminder of an experience shared with friends, colleagues, or customers! Read on for a few recent case studies, showing the power of gourmet charcuterie gifts for virtual event promo:
September 10, 2020
The world is an ever-changing place. Fads go in and out, companies adapt, and nothing stays the same for very long. Gourmet food gifts are no different. Customers are less inclined to simply make decisions based on price alone. Instead, they’re looking for an experience, a way to interact with the product beyond consuming it and being done with it. You might be wondering, “How can I accomplish that?” Well, an easy way to do it is with kitting and other custom-designed gifts from Maple Ridge Farms!
June 11, 2020
One of the hardest things we must do as salespeople is to always make sure to stay positive and upbeat, even when the times are challenging. One of the biggest things I have learned to adapt is Positive Mental Attitude (PMA). In simple terms, that means to leave your baggage aside when you start work for the day. That may sound a lot easier than it is! Below are some simple steps that can help you start with a positive attitude the very moment you wake up in the morning, and keep it throughout your day:
May 21, 2020
You’ve educated your clients on the power of promotional products, so they want to use them in their next marketing campaign or promotion. They’re looking for quality products, so you need name brand products. Right? While we love name brand products, we also recognize the quality of brands that may not be widely recognized and other private label products – especially in our industry. Let’s talk about how to fit promotional products (and food gifts) into your client’s budget without sacrificing the quality they want.
April 22, 2020
As we celebrate our 50th Earth Day from the midst of the COVID-19 pandemic, we have been given a rare opportunity. With global quarantines and stay at home orders in place, we are witnessing first-hand and undeniably the impact our business, industry and daily habits has on our environment.
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 29, 2019
Every industry has its own version of “techspeak”, and the promotional products industry is no different. Some terms are used frequently but may be unfamiliar to newcomers to the industry, while others are open to interpretation based upon context. I’ve broken down some of the most common confusing terms below to help open the flow of communication between suppliers and distributors.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
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