I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
December 5, 2019
November 29, 2019
Every industry has its own version of “techspeak”, and the promotional products industry is no different. Some terms are used frequently but may be unfamiliar to newcomers to the industry, while others are open to interpretation based upon context. I’ve broken down some of the most common confusing terms below to help open the flow of communication between suppliers and distributors.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
October 17, 2019
How we present a message or information is as important as the message or information itself. Our delivery has a significant impact on how it is received. We all aspire to effectively communicate but may not even be aware of how we are being perceived by others. Being conscious of what “other messages” we may be unknowingly emitting is something to be considered. How our communications are perceived can make an enormous difference in morale, providing a sense of employees and coworkers feeling acknowledged, valued, respected and achieving a desired action or goal.
October 3, 2019
Everyone knows about holiday stress—coordinating visits with family and friends, finding the perfect gifts for said friends and family, navigating crowds of shoppers who are also finding the perfect gifts for friends and family… But it’s easy to forget about holiday work stress, until you’re in the middle of it. I've learned first-hand some things about handling holiday work stress that I’d like to share:
September 5, 2019
The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is delicious. While we love meeting face-to-face with our valued distributor partners and their customers, social media has brought us closer together with continued conversation. Here’s how we get social on the Farm (and how you can too):
June 26, 2019
We live in cheese heaven. Wisconsin produces over 600 types of world-class, award- winning, nutritious, delicious cheese! This is some of the best cheese in the world! Cheese is what Wisconsin does best and we wear our cheese hats with pride!
June 13, 2019
As part of the promotional products industry, we consistently hear the words “Surprise and Delight”. It’s popping up more and more at the center of marketing discussions. But when was the last time we took a moment to think about what that means? I know what I think, but I wanted a broader definition. So, I did some digging amongst resources both in and out of the promo industry. Let’s take a look at some of what makes up the Surprise and Delight approach...
May 16, 2019
We have spent the last few months scouring shows, the internet, and input from customers to come up with an exciting new line of products for 2019. At the Ridge this is a teamwork effort with input from purchasing, marketing, sales, art and production. We work hard to find a combination of new products that follow new trends, but fit the needs of the discerning business gift buyer. Here are some of the major trends in the food gift and gift packaging industry.
April 18, 2019
Times, they are a-changin', and you have a choice: Do you change with them, or do you stay the course? Sometimes you need to take a step back, evaluate your position, and decide if it's still appropriate for you, or if it's time to be a-changin' yourself.
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