You’ve probably heard it a hundred times (or more): “Samples Sell!” That’s because it’s true! Putting a physical sample in your customer’s hands can create excitement, increasing your level of customer service while building trust. It also allows your buyers to feel confident and exhilarated by how they are spending their marketing budget. As consumers, many of us are more likely to purchase something we have tried first. This means you are more likely to convert a discussion about promotional products into a sale if the customer has been able to sample the goods. Read on for two case studies, showing the power of sampling:
March 25, 2021
Over the past year, we have all seen an increase in virtual events. Chances are that many events will most likely remain virtual (at least for a while). The ease and convenience of virtual gatherings make them an optimal choice for companies trying to share a message or experience with a large group of people – while reducing travel, extended gatherings, and often expense. One of the downfalls of virtual events? It takes creativity to build and deliver an experience that will be remembered long after going offline when the event has ended. Looking for a way to provide that experience? Charcuterie gifts remain a hot commodity and a great option when looking to send virtual event attendees a gift to truly generate excitement. They offer a wide variety of price points and tasty treats to make any recipient ready to dig in. With branded cutting boards, there is a built-in reminder of an experience shared with friends, colleagues, or customers! Read on for a few recent case studies, showing the power of gourmet charcuterie gifts for virtual event promo:
September 10, 2020
The world is an ever-changing place. Fads go in and out, companies adapt, and nothing stays the same for very long. Gourmet food gifts are no different. Customers are less inclined to simply make decisions based on price alone. Instead, they’re looking for an experience, a way to interact with the product beyond consuming it and being done with it. You might be wondering, “How can I accomplish that?” Well, an easy way to do it is with kitting and other custom-designed gifts from Maple Ridge Farms!
May 21, 2020
You’ve educated your clients on the power of promotional products, so they want to use them in their next marketing campaign or promotion. They’re looking for quality products, so you need name brand products. Right? While we love name brand products, we also recognize the quality of brands that may not be widely recognized and other private label products – especially in our industry. Let’s talk about how to fit promotional products (and food gifts) into your client’s budget without sacrificing the quality they want.
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
September 5, 2019
The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is delicious. While we love meeting face-to-face with our valued distributor partners and their customers, social media has brought us closer together with continued conversation. Here’s how we get social on the Farm (and how you can too):
June 13, 2019
As part of the promotional products industry, we consistently hear the words “Surprise and Delight”. It’s popping up more and more at the center of marketing discussions. But when was the last time we took a moment to think about what that means? I know what I think, but I wanted a broader definition. So, I did some digging amongst resources both in and out of the promo industry. Let’s take a look at some of what makes up the Surprise and Delight approach...
May 16, 2019
We have spent the last few months scouring shows, the internet, and input from customers to come up with an exciting new line of products for 2019. At the Ridge this is a teamwork effort with input from purchasing, marketing, sales, art and production. We work hard to find a combination of new products that follow new trends, but fit the needs of the discerning business gift buyer. Here are some of the major trends in the food gift and gift packaging industry.
February 7, 2019
So, here we are: one week out from the “Holiday of the Heart”. And while many may jump to assuming gourmet gifts belong to the fourth quarter, it’s simply not true. Food365 is a way of life here at Maple Ridge Farms, and Valentine’s Day is another way to use delicious and mouth-watering treats as a promotional tool. Let’s look at what February 14th can mean to you…
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