Like it or not, your clients are being inundated with catalogs from Harry & David, Hickory Farms, Mrs. Fields and other direct-sellers. These companies easily sell more business food gifts each year than the whole promotional products industry combined, so it is important to know how to compete with them effectively. What’s the easiest way to convince your customer to avoid large online and mail-order companies for their holiday food gifts? Remind them of the benefits of buying from you!
October 11, 2017
June 6, 2017
Winter is coming. Are you ready? As fans of the hit show, Game of Thrones, prepare to return to Westeros and Essos next month, this global pop culture phenomenon’s branding continues to be on point. From the digital landscape to merchandising and beyond, HBO and the show’s creators have yet to stray from the GoT brand’s core. As season seven kicks off, take a cue from the decision makers behind one of the most popular brands in recent memory.