You’ve educated your clients on the power of promotional products, so they want to use them in their next marketing campaign or promotion. They’re looking for quality products, so you need name brand products. Right? While we love name brand products, we also recognize the quality of brands that may not be widely recognized and other private label products – especially in our industry. Let’s talk about how to fit promotional products (and food gifts) into your client’s budget without sacrificing the quality they want.
December 5, 2019
I’ve heard it said that the most valuable lessons are not taught; they are experienced. And while we all strive to avoid those hard-learned lessons, it’s important to remember that often your best teacher is your last mistake. Since most of us are knee-deep in the hectic holiday season, the rush is on and mistakes can sneak through a bit easier causing panic for both you and your customers. That makes it the perfect time to reflect on how we can learn from these situations and come out both wiser and happier on the other end.
November 13, 2019
The promotional products industry may be a big family, but it can seem overwhelming when you’re new. Everyone knows everyone except for you (or so it seems), and it’s awkward. It doesn’t have to be! We’ve put together a guide to help you find your tribe and flourish.
September 5, 2019
The promotional products industry is a big family, and social media is our dining room table. The conversations are fast-paced, topics are plentiful, and the food is delicious. While we love meeting face-to-face with our valued distributor partners and their customers, social media has brought us closer together with continued conversation. Here’s how we get social on the Farm (and how you can too):
June 13, 2019
As part of the promotional products industry, we consistently hear the words “Surprise and Delight”. It’s popping up more and more at the center of marketing discussions. But when was the last time we took a moment to think about what that means? I know what I think, but I wanted a broader definition. So, I did some digging amongst resources both in and out of the promo industry. Let’s take a look at some of what makes up the Surprise and Delight approach...
May 16, 2019
We have spent the last few months scouring shows, the internet, and input from customers to come up with an exciting new line of products for 2019. At the Ridge this is a teamwork effort with input from purchasing, marketing, sales, art and production. We work hard to find a combination of new products that follow new trends, but fit the needs of the discerning business gift buyer. Here are some of the major trends in the food gift and gift packaging industry.
February 7, 2019
So, here we are: one week out from the “Holiday of the Heart”. And while many may jump to assuming gourmet gifts belong to the fourth quarter, it’s simply not true. Food365 is a way of life here at Maple Ridge Farms, and Valentine’s Day is another way to use delicious and mouth-watering treats as a promotional tool. Let’s look at what February 14th can mean to you…
July 26, 2018
Merriam-Webster may have definitions of the words we use to describe our gourmet gifts - but these same words can often help "seal the deal" and open a customer's eyes to the wide realm of possibilities for food gifts. Read on to learn the lingo that can help boost your food gift sales!
October 11, 2017
Like it or not, your clients are being inundated with catalogs from Harry & David, Hickory Farms, Mrs. Fields and other direct-sellers. These companies easily sell more business food gifts each year than the whole promotional products industry combined, so it is important to know how to compete with them effectively. What’s the easiest way to convince your customer to avoid large online and mail-order companies for their holiday food gifts? Remind them of the benefits of buying from you!
June 6, 2017
Winter is coming. Are you ready? As fans of the hit show, Game of Thrones, prepare to return to Westeros and Essos next month, this global pop culture phenomenon’s branding continues to be on point. From the digital landscape to merchandising and beyond, HBO and the show’s creators have yet to stray from the GoT brand’s core. As season seven kicks off, take a cue from the decision makers behind one of the most popular brands in recent memory.