A Picture is Worth a Thousand Words: Using Virtuals to Seal the Deal

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Simply supply your customer's logo and Maple Ridge Farms will create an eye-catching Virtual Spec Sample!

In a previous blog post, we talked about the various marketing tools available throughout the promotional products industry.  One of the most practical tools is a virtual spec sample.  Whether used directly in your presentation or as part of a larger marketing tool, showing your customer what they can expect for their investment can be the key to “sealing the deal.”

 One of the best ways to close an order is to show your customer what the final product would look like.  Spec samples are fabulous, but what happens when your time and resources are tight?  Spec samples can often take at least a few days to produce, and then you need to account for transit time.  When your customer’s time-table doesn’t allow for a few extra days, what options are left?  Virtual spec samples offer an effective alternative.  They allow you to show your customer what their choices would look like.  Even better, they are decked out with their logo, not someone else’s.

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Use Virtual Spec Samples on custom flyers to give your marketing materials that extra "Wow" factor!

Here at Maple Ridge Farms, we have seen virtual spec samples used in a variety of methods.  Many times they are used on their own, as part of a presentation.  However, they can also turn a simple flyer into something with a “WOW” factor.  Sometimes, when time does not allow a spec sample to arrive in time, there is time for a random sample.  Why not use a virtual spec sample in conjunction with the random sample?  It offers a way for them to still hold the product in their hands, while seeing what the finished product will look like with their logo.

Most suppliers offer virtual specs free of charge, and they can be available as quickly as a few hours.  Check with your supplier for their company’s policy and turn-around time for virtual spec samples.

So, whether you choose to use a virtual spec due to timing or other reasons, or as part of a flyer or other marketing tool, virtual spec samples can often play a key role in how you present a project to a customer.  They can improve your quote conversion, and help to improve your average order value.  Seeing is believing!  Show your customers what they could be missing with a virtual spec sample today.