Infographics: Every Picture Tells a Story
- What are infographics and how are they used?
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ASI's report Global Specialties Impressions Study, 2016 contains over 40 infographics.
- How you can make your own infographic?
You don’t need to be a graphic artist, or have Photoshop to create an interesting, informative info graphic. All you need is a clear plan on what message or information you are trying to portray, and what facts and statistics are necessary to get that information across. For help in creating a powerful, and sharable infographic check out The Anatomy of a Winning Infographic. Luckily there are a number of free tools for creating infographics. The Creative Blog Staff at Adobe has written an article entitled: 10 Free Tools for Creating Infographics. Some of the tools listed are a bit content specific, but others such as Piktochart and Venngage can be used to create interesting, innovative marketing infographics covering any topic or media.
- Why use infographics in your content marketing strategy?
These graphical tools can present your brand’s content in a visually appealing, concise, and easier-to-digest form. Hubspot blog presents the following compelling statistics concerning infographics as a content marketing tool:
- Content with relevant images gets 94% more views than content without relevant images.
- Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up 51% to 62%
- Visual content is more than 40X more likely to get shared on social media than other types of content.
After all we are trying to get as many eyes on our content as possible. Why not give this content form a try?
- Infographics in the Promotional Products Industry
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Check with your suppliers for infographics that you can use for marketing purposes.
