Winter is coming. Are you ready?
As fans of the hit show, Game of Thrones, prepare to return to Westeros and Essos next month, this global pop culture phenomenon’s branding continues to be on point. From the digital landscape to merchandising and beyond, HBO and the show’s creators have yet to stray from the GoT brand’s core.
As season seven kicks off, take a cue from the decision makers behind one of the most popular brands in recent memory.
