It is important to reach out to people, in many different ways, to stay top of mind. Perhaps your customers spend a lot of time on social media sites. Maybe they meticulously open and inspect all email. Some people love the daily ritual of visiting the postal mail box. Many shop exclusively on the internet, others love to sit down with a cup of coffee and peruse a catalog. You get the picture! The key is to reach your customers where they are, and as often as possible.
