You’ve educated your clients on the power of promotional products, so they want to use them in their next marketing campaign or promotion. They’re looking for quality products, so you need name brand products. Right? While we love name brand products, we also recognize the quality of brands that may not be widely recognized and other private label products – especially in our industry. Let’s talk about how to fit promotional products (and food gifts) into your client’s budget without sacrificing the quality they want.
marketing
June 13, 2019
As part of the promotional products industry, we consistently hear the words “Surprise and Delight”. It’s popping up more and more at the center of marketing discussions.
But when was the last time we took a moment to think about what that means? I know what I think, but I wanted a broader definition. So, I did some digging amongst resources both in and out of the promo industry. Let’s take a look at some of what makes up the Surprise and Delight approach...
May 11, 2016
Food gifts are an easy sell, but differ in a few key ways from other promotional products. We try to make it easy for you to keep up!
April 8, 2015
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September 24, 2014
Are you using video to get the word out about what you have to offer? Here are some compelling statistics to think about when marketing promotional products or other business needs: According to comScore, which measures online engagement and use, 90% of online shoppers said that they find video helpful in making buying decisions. The average user spends 16 minutes and 49 seconds watching online video ads every month.
May 7, 2014
It is important to reach out to people, in many different ways, to stay top of mind. Perhaps your customers spend a lot of time on social media sites. Maybe they meticulously open and inspect all email. Some people love the daily ritual of visiting the postal mail box. Many shop exclusively on the internet, others love to sit down with a cup of coffee and peruse a catalog. You get the picture! The key is to reach your customers where they are, and as often as possible.
March 12, 2014
LinkedIn has positioned itself as a powerhouse tool for the B2B professional. Promotional Product Industry members are very active on this social media sites through networking and group engagement. Following are suggestions to help you increase sales opportunities by tapping into this networking tool.
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January 8, 2014
As business owners, we all know how important our company image is to doing business. Many times, a company’s first impression is based not on customer service, word of mouth, or even the product line; it is instead based on the company logo. The design of a logo says a tremendous amount about a company and can give your clients a good impression of the values your company holds.
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