At this year’s SXSW Conference, the Wisconsin Milk Marketing Board stole the show. How? With Wisconsin cheese, of course! The board created the Cheese Lounge at SXSW (complete with barn frame), which housed the world’s largest cheese board featuring more than 100 varieties of award-winning Wisconsin cheese. Attendees waited in lines 30-to-40 people deep to experience this incredible exhibit and shared their adventures on social media, creating quite a buzz. It was one of the most consistently busy events at a festival that attracts people from all over the world to explore what’s next in film, culture, music, and technology.
The Wisconsin Milk Marketing Board harnessed the power of face-to-face communication in our high-tech, digital world, and so can you. See how creating an experience can work for you!
