Surprise

June 13, 2019
Molly Neises, MAS, Sales
As part of the promotional products industry, we consistently hear the words “Surprise and Delight”.  It’s popping up more and more at the center of marketing discussions. But when was the last time we took a moment to think about what that means?  I know what I think, but I wanted a broader definition.  So, I did some digging amongst resources both in and out of the promo industry.  Let’s take a look at some of what makes up the Surprise and Delight approach...

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