Gourmet Food Gifts: 4 Ways to Drive Repeat Sales
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Welcome your customers back time and time again by providing opportunities for repeat projects.
During our last blog post, we discussed 5 Easy Ways to Increase Customer Loyalty and keep them coming back. Well, there is a second side to the “Repeat Customer” coin! By educating your customers on various order programs and situations offering gourmet food gifts, you are helping them meet their marketing and promotion needs while creating a situation where you can look forward to continuous orders! Let’s take a look at a few ways to make that happen.
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The 4th quarter holidays are a great way to establish repeat business.
#1 – Holidays
As you can image, the fourth-quarter holidays are a busy time here at Maple Ridge Farms. And they are a sure-fire way to drive repeat business for you! Many of your clients may already purchase food gifts for their customers and employees, and not even realize that they can purchase these types of gifts through you! You can make the gift-giving process simpler for them. No need to send someone out shopping, or have them spend time online trying to find the perfect gift. You can even arrange to have gifts shipped directly to their recipients, making the program turn-key. Once they realize how much easier it is to have you handle it, they will come back to you year after year for the delectable treats you (and Maple Ridge Farms) can provide!
#2: Store Programs
Do your customers utilize Company Store programs? Adding delicious gourmet food gifts will allow for diversity and deliciousness! As stated earlier, chances are that your customer may want to offer food gifts at the holiday. Simply remind them that you can handle that for them!
Also, for your customers who do utilize Company Store programs, offering a specific Holiday Store program for the 4th quarter will help to set them apart and make the decision process quicker and easier for those who visit the store. By offering 10-12 gourmet food gifts, along with a half dozen or so other gifts, the people searching holiday-specific gifts will no longer have to peruse 100+ promotional products to find just the right holiday gift.
#3 Release Programs
Release programs offer the perfect solution for projects such as customer referrals, new customer thank-you gifts, employee incentive programs, birthday programs, real estate closings, and more! Release programs allow your clients to make a project simple and easy, established prior to the start of fulfillment. Once they decide which gift they want to utilize, you can assure them of smooth sailing from that point forward. Maple Ridge Farms will work with you to handle all of the details. Just submit the shipping information at the time each release is to be sent, and we will pack the gift with fresh food and have it out the door quickly – often right to the recipient!
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Trade Shows are a great place to utilize gourmet treats. Feed them and they will come!
#4 Job Fairs and Trade Shows
Job Fairs and Trade Shows are regularly scheduled occurrences for many clients. Remind them that one of the best ways to get people to stop their booth is to offer a tasty treat. Why not combine that sweet morsel with their company logo for extra staying power? When discussing upcoming events, work with your clients to outline the events they have scheduled throughout the year. Chances are you can help them organize their needs all at once and lessen their stress by managing the hand-out portion of their events ahead of schedule. Remember…Feed them and they will come!
These are just a few ways to keep your customers coming back to you on a regular basis for those great gourmet food gifts we can help you offer! Feel free to contact our Customer Service team with any questions. We are always here to help!
