9 Facts to Know Before Purchasing Food Gifts: Facts 1 - 4
April 11, 2012
According to American Express Small Business Services, 50% of corporate gifts purchased during the holidays are food gifts, but many of those gifts are not purchased within the promotional products industry. Instead, they're purchased from brick-and-mortar retail stores, direct sellers, and various online merchants. In fact, many clients do not realize that you as a distributor are able to provide them with food gifts, in addition to any other lines with which you service them!
Needless to say, you'll want to let them know that food gifts are something with which you can assist them. We at Maple Ridge Farms have developed nine points to help you secure their business. Here are the first four:
1 - Convenience!
Making certain that your client is aware of your ability to provide food gifts doesn't only add another layer to your relationship; it can also save them valuable time. When they purchase from a brick-and-mortar store, an employee has to physically visit the store to browse the merchandise, which can be an enormous timesink--especially when dealing with holiday crowds! Although shopping from a direct seller or online merchant saves the employee from having to leave the office, there's still time spent searching through an overwhelming number of options and dealing with restrictions and policies that they may not fully understand.
2 - Gifts from Maple Ridge Farms promote their company and brand, not ours.
Many direct sellers and online retailers plaster gifts with their branding; the first message the recipient sees upon opening their gift is the company that manufactured it, not the sender's company. Actually, the option for branding it with your client's logo simply isn't there in most cases, so that the manufacturer's logo is all that the recipient sees!
3 - Value driven pricing.
Most retail stores, direct sellers, and online retailers have flat pricing--your client pays the same price whether they're buying 10, 100, or even 1,000. At Maple Ridge Farms, volume purchasing allows your client to purchase gifts on a sliding price scale, adding up to an even greater value.
4 - Fresher gifts taste better (and say something nice about the sender)!
Many gifts from retail stores, direct sellers, and online retailers are made up far in advance and left sitting on the shelf until your client places their order. Not at Maple Ridge Farms! We pack everything fresh just before your client's order is ready to ship. Even if the order is placed months in advance of its ship date, the order is produced to be fresh upon shipment, so your client can order well before the hectic holiday season and still be assured that they're getting the freshest, finest-quality food, leaving quite literally the best taste in the recipient's mouth.
Save your client the hassle and headache, and make certain they know you're their first line for those food gifts!