Did you know that food gifts, also known as business gifts or executive gifts, are one of the least understood and under-utilized categories in the promotional products industry? For many years food has ranked below the “other” category in the PPAI annual survey of product categories, accounting for only 1.55% or $300 million in sales. As a whole in 2015, our industry did about $20 billion, so food sales accounted for a very small piece of the pie.